This project took part in a competition for an identity focusing on gender equality. The campaign Better balance of power between genders was promoting the issue throughout Slovenia in the past few years.
The basic logotype comes from the human figure stripped down to its basis, which is a vertical rectangle. The two are exactly the same, which points to equality, the only difference between them is the colour, which represents sex, our biological difference. When rotating the logo 90º it forms a mathematical equals sign.
Along with the basic logo additional logos were designed as well, each representing a different area of personal or professional life where gender inequality is still very present.