Uniqcast brings a unique TV experience. Whether as an enjoyable user experience on the TV, adapted business model, tailored technical solution or just building close partnership with operator to share the knowledge and experience.
Based on brand name which stands for unique cast, we designed a logo that combines both. Uniqueness and many personalisation options are represented by stylised fingerprint which is combined with cast icon. It’s soft and asymmetric nature communicates dynamic movement and change which is what the company stands for.
In order to differentiate Uniqcast from the competition user interface of their web services was designed in a clear, easy to read form that allows user to dig deeper into the detailed information when needed.
Secondary graphics symbolising connectivity between services, business clients and end users were also developed.